Marketing y Medios Goes Dark

Last week, I was concerned about the vibrancy of the Latino marketing blogging community and lamented that our industry needed more voices. But an e-mail from this morning has me a bit more concerned: Marketing y Medios will cease publication. When the magazine first began, it was a breath of fresh air, a long-awaited resource and a bolster to Hispanic marketing since we now had a dedicated ‘trade’ pub from the family of marketing trade pubs. I know we still have Hispanic Market Weekly, HispanicAd.com, Produ.com, the blog space and the attention of people like Laura Martinez at AdAge, and some coverage in Hispanic Trends, but thinking about the demise of M&M saddens me. The Web site and insert provided great insight into the happenings of the market and had good pieces such as city profiles and I know most of us at FH Hispania valued the information provided in the insert. It also had features on trends– that’s what I’ll miss the most. The Hispanic marketing industry deserves more dedicated publications, and I hope the publication’s shoes can soon be filled. The last issue is out now.

Share | October 23rd, 2007 No Comments »
Tags: Media