http://fhhispaniaplaza.com/2007/10/presidential-elections-segmentation-and-blowing-it.html A Blog for Hispanic Communicators Mon, 10 Jan 2011 17:15:41 -0600 hourly 1 http://wordpress.org/?v=3.3.1 http://fhhispaniaplaza.com/2007/10/presidential-elections-segmentation-and-blowing-it.html/comment-page-1#comment-57 Mark Story Tue, 16 Oct 2007 16:15:19 +0000 http://fhhispaniaplaza.com/?p=747#comment-57 Thanks for your comment, Danny. I was suggesting that while bilingual sites have value, where political candidates are missing an opportunity is in providing culturally-relevant information in a "Latino style" for the 76 percent of voters who have self-identified as "Hispanic" first, but with a preference to receive information in English. Having a section ONLY in English and ONLY in Spanish suggests that one size fits all. And with a politically growing voting block, it would be a good idea for candidates to develop sections in their sites targeted to Hispanics, but in English. Mark Thanks for your comment, Danny.
I was suggesting that while bilingual sites have value, where political candidates are missing an opportunity is in providing culturally-relevant information in a “Latino style” for the 76 percent of voters who have self-identified as “Hispanic” first, but with a preference to receive information in English.
Having a section ONLY in English and ONLY in Spanish suggests that one size fits all. And with a politically growing voting block, it would be a good idea for candidates to develop sections in their sites targeted to Hispanics, but in English.
Mark

]]> http://fhhispaniaplaza.com/2007/10/presidential-elections-segmentation-and-blowing-it.html/comment-page-1#comment-56 Danny Allen Tue, 16 Oct 2007 15:50:52 +0000 http://fhhispaniaplaza.com/?p=747#comment-56 Are you suggesting that political websites make a third run at the Hispanic vote, via bilingual websites? If only 6% of voters are Hispanic, and the English and Spanish versions of political websites are reaching 110% of Hispanics (78% English dominant + 32% Spanish dominant), it becomes difficult to imagine that whatever portion of the Hispanic market aren't comfortable in either English or Spanish comprise enough of the electorate to worthwhile to candidates. But if all 44 million Hispanics voted... Are you suggesting that political websites make a third run at the Hispanic vote, via bilingual websites?
If only 6% of voters are Hispanic, and the English and Spanish versions of political websites are reaching 110% of Hispanics (78% English dominant + 32% Spanish dominant), it becomes difficult to imagine that whatever portion of the Hispanic market aren’t comfortable in either English or Spanish comprise enough of the electorate to worthwhile to candidates.
But if all 44 million Hispanics voted…

]]> http://fhhispaniaplaza.com/2007/10/presidential-elections-segmentation-and-blowing-it.html/comment-page-1#comment-55 Monica Talan Tue, 16 Oct 2007 12:17:44 +0000 http://fhhispaniaplaza.com/?p=747#comment-55 One of the postings in yesterday's La Politica.com focuses on the mistakes in the Spanish-language websites of the candidates. Another interesting site, to Mark’s point on language, is one Maribel found called www.votolatino.org. One of the postings in yesterday’s La Politica.com focuses on the mistakes in the Spanish-language websites of the candidates. Another interesting site, to Mark’s point on language, is one Maribel found called http://www.votolatino.org.

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