Please. Start. Writing. Again.
From time to time, I like to click through the web in search of new voices covering the Hispanic market– from a marketer’s perspective. It might be (what might be?) that a lot of writers have turned their attention to politics — I know the field is very fruitful — and in cultural aspects, we are lucky to have many voices. I tip my hat to people like Juan Tornoe, Laura Martinez and Think Multicultural who have been regularly contributing their thinking and interests and a few other bloggers who are strong, recurrent voices.
Sadly, in doing random clicking on blogs listed on our site, Tornoe’s and Martinez’s, I noticed many have apparently taken a break or simply ceased to keep the stream going. For example, Monica’s favorite, Clemenseando is on hold now that Luis Clemens is working on La Politica. I’m disappointed because I went into this post wanting to cheer all who are contributing to the growth of our discipline through the online space. Don’t get me wrong, I think there are great voices out there — I just wish that the online community were more robust, more representative of all we do.
During Hispanic Heritage Month, we had loads of topics to tackle. Even if for a month, attention to the market was consistent from many brands, industries and disciplines. But while Hispanic PR and marketing is an incredibly rich discipline, we still have some maturing to do. I look forward to the day when the Hispanic Public Relations Association becomes a national organization, with a national awards show, that recognizes the best work in reaching the demographic. I wish for a day that Hispanic PR and marketing blogs (yes, us included 
can be cited and ignite discussions at the highest levels of marketing. And I hope that all of that comes with a richer online discussion on how to really connect. Is it because many of us are talking rather than writing? I suspect (and hope) so. But a more densely populated (marketing) blogging community can help us trend spot, discuss, critique and become even more strongly connected to the audience that most enthralls us all. So, in the spirit of capturing all the great things being posted out there, if you know of any fabulous blogs about Hispanic PR and marketing, please share.
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