In one of Roberto Suro’s recent columns in Poder he talks about the difference in media coverage between general market and Hispanic media and the impact of this discrepancy in further dividing Latinos from the mainstream. I thought of it this morning as I read the headline in La Opinión regarding Latinas being the least paid in the U.S.: ’Latinas en último sitio en salarios’. This was the lead story. Yet it took me a while to find the story in English, not only is the headline much different, but I found it primarily in international media outlets online with the following headline: “WB study says female migration increases, spurs development.”
My question for communicators is: how do we decide what to send to Hispanic media? In my opinion, as it relates to issues or concerns that impact the general population, most, if not all, also impact Latinos. Our challenge, and charge, is to make it relevant to this segment, as the story in La Opinión demonstrates. Remember information is power, so the more we help inform Latinos on key issues, the more we can empower our community.
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