Spanish horror film poses marketing conundrum (Reuters)- ’The success of ‘Pan’s Labyrinth’ enables us to have confidence in this film, that the audience will accept a Spanish film in a more genre way,’ Berney says. ’If this was before ‘Pan’s Labyrinth,’ we would have never tried this. I’m not sure if we would have even picked it up.’
Fox Sports en Español To Launch Production Site In Mexico (Marketing y Medios)- Fox Sports En Español will launch a production facility in Mexico next month, aimed at serving its Latin American network and at providing fresh programming for Fox Sports International’s U.S. Hispanic channel.
A Brand New World (Broadcast Newsroom)- Product integration and its close relative branded entertainment are by no means new in Spanish-language television; but the trend has accelerated in the past few years as marketers seek creative ways to engage consumers with TiVo-proof pitches that transcend the 30-second-spot.
Builders fear low homeownership rate (San Diego Union Tribune)- The lagging homeownership rate among the Latino population bodes ill for the future, when Hispanics will become the dominant ethnic group in California, warn California home builders.
‘Too Many Tamales,’ is a new holiday tradition (L.A. Times)- When ’Too Many Tamales’ was published 14 years ago, it was one of the first children’s books about Latinos in the United States to reach a wide American audience.
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