Schools react to rising Hispanic population – The number of students in the Pascagoula School District who primarily speak a language other than English has more than doubled since Hurricane Katrina, school officials said. The influx of mostly Spanish-speaking students has pushed the district to hire additional English-language staff. Mississippi Press, online.
Newspaper Services Of America Partnering With Papel Media Network To Target Hispanics – Newspaper Services of America (NSA), the nation’s largest single buyer of newspaper advertising, said Monday it has formed a strategic alliance with Papel Media Network to target Hispanic consumers in print. Editor & Publisher, online.
Martinez to Lead DNC Hispanic Caucus – The Democratic National Committee’s Hispanic Caucus elected a new Chair and Vice-Chair on Friday during the its 2007 fall meeting, the last full gathering of DNC members before the 2008 Democratic National Convention. It elected Acting Chair Ramona Martinez (Denver, Colorado) to serve as Chair and Eliseo Roques (San Juan, Puerto Rico) to serve as Vice-Chair. Hispanic Business, online.
Hispanics fluent in English in a generation, study finds – The study by the nonpartisan Pew Hispanic Center points to ’a dramatic increase in English-language ability from one generation to the next’ and seems to counter concerns that current immigrants are not assimilating as quickly as those in the past. Houston Chronicle, online.
Latinos among the first `wired immigrants’ – Technologies such as e-mail, Web sites, instant messaging, texting and digital telephony allow us to more fully live out our identities as bilingual and bicultural people in a way that was impossible for immigrants of earlier generations. Charlotte Observer, online.
A New Entertainment Destination for Latinos – Garcia-Duran, the former chairman of Spanish telecom giant Telefónica’s (TEF) Telefónica Media, and Frenck, the former managing editor of Adweek’s Marketing y Medios magazine, started New York-based Mio.tv to create an interactive entertainment network that targets bilingual and acculturated Latinos. BusinessWeek, online.
Celebs Drive Infiniti Campaign to Latinos – Each spot focuses on an Infiniti vehicle, pairing the car with a high-profile person whose image is captured on a darkened, highly reflective stage. Conceptual artist and Colombian native Federico Uribe intersects with Mexican alternative pop musician Ely Guerra; glass blower and artist Jose Cardiet meets trumpeter Armenteros; and chef Rodriguez challenges Nicaraguan American percussionist Annette A. Aguilar. Adweek, online.
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