Marketing y Medios’s newsletter had a very interesting item on Hispanic media coverage of the electoral campaign. Impremedia, the nation’s largest Hispanic print group, is sending reporters to cover election results real-time, live and from the center of the action. And earlier this year, Impremedia’s La Opinion also launched Voto Latino 2008. Never before has Hispanic media been so invested in an election. With immigration issues still unresolved, a growing universe of Latino voters and the rise in population numbers, it is no surprise that media are covering the news in Spanish to report back to voters and to those impacted by the outcomes of the race. The move to have reporters from La Opinion, Hoy and El Diario in the sidelines of the campaign is further proof also of the sophistication and professionalism of Hispanic media in the United States and a very vivid example of how Hispanic media deserves, expects and is equipped to manage news with the same level of depth as the general market. Let’s not forget how Piolin took on a movement to inform and rally people to let their voice be heard on immigration, how Univision brought candidates of both parties to debate specially for a Hispanic audience, and how candidates have directed efforts at communicating with Hispanic voters. In an election that can define the future of millions, all information and efforts to educate the public are of utmost importance.
In related news, CandidatoUSA has a very interesting posting on the different coverage perspectives between general market and Hispanic media. You can read it here.
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