Official Census figures are not due for another couple of years, but a new study from the Pew Hispanic Center released yesterday made projections about what the face of America will look like by 2050 and it’s plenty diverse. According to the research powerhouse, Hispanics will continue to be the fastest-growing demographic group and will make up almost 30 percent of the total population– a change from the current 15 percent. Still the youngest group in the nation, still with younger, larger families, the Hispanic boom will not cease. In fact, the study predicts that if current population trends are to continue, the Hispanic demographic will triple in size. Also, the study predicts white, non-Hispanics will make up 47% of the population, effectively becoming a minority group. Among its predictions, Pew also states that one in five in the nation will be an immigrant.
According to the study, immigration trends and the rise of minority population groups are a good thing considering it will be the majority of the young, working age population — the labor force of the country.
This has many implications for the education system, the job market, housing and other important stalwarts of the economy. It will also be interesting to see if these projections have any impact on the political discourse regarding immigration in the months leading up to the presidential election.
Judging from the 200+ Google news items on the report, the news is having an immediate rippling effect in the nation. And looking at the headlines might be an interesting exercise for marketers: some pegged immigration as the lead, while others focused on Hispanics on the rise. Here’s just a sample of the headlines: the Associated Press’ reads: Older Population to More than Double , while the Chicago Tribune says Study: By 2050, nearly 1 in 5 U.S. residents to be immigrants, and the New York Times reports Proportion of Immigrants in U.S. Rises. In Hispanic media, La Opinion reads: Se Multiplican los Immigrantes (Immigrants Multiply), while El Nuevo Herald made the news its item of the day and covered it under the headline EEUU sera 29% hispano en el 2050 (US will be 29% Hispanic by 2050)
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