Myth: Latinos Don’t Do Valentine’s Day (AdAge) – Rituals vary country to country. In Brazil, for example, it’s Dia dos Namorados and it’s celebrated on June 12. Elsewhere it’s celebrated on Feb. 14 as in the U.S. But in some cases, that’s where the similarities end.
Hispanic Media Remains Area of Growth (TV Week) – “The Hispanic market remains in a growth phase, unlike the slowing English-language media market in the U.S.,” SNL Kagan senior analyst Deana Myers said in a recent report. “The recognition of a growing audience with increasing buying power has highlighted the importance of targeting the Hispanic population.”
Mexican Robin Hood Figure Gains a Kind of Notoriety in U.S. (New York Times) – Jesus Malverde has been revered for almost a century in northwestern Mexico. According to folklore, he was a Mexican Robin Hood who took from the rich and gave to the poor until he was killed by the police in 1909. Now, immigrants have brought his legend to the United States.
Facebook kicks off international push en Español (InfoWorld) – The Spanish language home page will be the default page shown to Internet users accessing the site from a Spanish-speaking country. The change will be immediately obvious to the roughly 2.8 million Facebook members in Spain and Latin America but any user will be able to choose between the English or Spanish interface in their account settings.
Latinos: ‘On the Losing End’ (Newsweek) – According to the Pew Hispanic Center, when it comes to the Latino electorate, only one quarter of Hispanic voters are naturalized citizens; three quarters of us were born here. But 100 percent of us have to listen to the immigrant-bashing and -blaming, which, frankly, sounds a lot like Latino-bashing and -blaming.
Clinton, Obama speak to Texas Latinos with radio, TV ads in Spanish (Dallas Morning News) – With messages that are largely generic, the Spanish ad blitz targets one of the most coveted voting blocs. Latinos are visible and influential not only along the border but in urban areas like Houston and Dallas, which have a high delegate count.
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