If It’s Tuesday, It Must Be Spanish (New York Times) – An increasing number of American parents fluent in a foreign language, as well as their English-only counterparts, want their children to be bilingual if not multilingual. While no one knows how much is spent in total on books, and foreign-language baby sitters, the amount can reach thousands of dollars a year per toddler.
Sundance and Super Bowl Speak to Latinos (AdAge) – Today, Hispanics in Hollywood can be counted on more than one hand. So can Latino NFL players and Latino NFL fans. The NFL continues to increase its marketing investments directed to bilingual, bicultural Latinos, both in the states and abroad. The top-selling video game, Madden NFL is now marketed in Spanish.
A-B courts Hispanics with Chelada and clam juice-infused Clamato (Adweek) – Anheuser-Busch is no doubt monitoring Chill’s success (it sold 500,000 barrels last year, making it an outright hit) as it mounts the national launch of its Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, Mexico-inspired beers infused with tomato juice, Spanish nomenclature and (in Clamato’s case) clam juice.
“The African Presence” in México breaks new ground (LA times) – Considering all the recent speculation about hostility between blacks and Latinos, you have to cringe when you hear what happened to historian Christopher West on a working trip four years ago. The African American academic was helping research the influence of tourism on children in Isla Mujeres when a local boy on the street threw a piece of pan dulce at him.
Issues Start Rush to Citizenship by Hispanics (New York Times) – Spurred by the widespread crackdown on illegal immigration and by the contentious tone of the national immigration debate, Latinos are gearing up for Tuesday’s voting with an eye toward making Hispanics a decisive voting bloc nationwide in November.
Do Americans Care About Latin America? Not Really (The Miami Herald) – No wonder that presidential hopefuls from both parties have almost forgotten to mention Latin America in their televised debates so far: polls show that most Americans see the region as one of the least important ones to U.S. national interests.
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