In Miami, Spanish is becoming the primary language (Associated Press) – In many areas of Miami, Spanish has become the predominant language, replacing English in everyday life. Anyone from Latin America could feel at home on the streets, without having to pronounce a single word in English.
’Marineros’ jerseys part of Mariners’ salute to Latin American players (Seattle Times) – The Mariners have celebrated Latinos in baseball annually in recent years. In 2008, they will do so as Los Marineros.
Absolut Taps Aspen for On-Site Hispanic Promotions (Promo) – Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.
Joe Uva takes over at Univision (Hollywood Reporter) – There is a new, more open dynamic at work at Hispanic powerhouse Univision — and the change can in large part be attributed to the tone set by CEO Joe Uva.
Courting Latinos at Chevy Chase Bank (Washington Post) – ’Hablamos su idioma,’ or ’We speak your language,’ is the message Chevy Chase Bank is trying to convey in brochures, on name tags and across business cards, and as the sign-off of the bank’s Spanish call-in line.
Ask the Locals, Yes, but Which Ones? (New York Times) – “This campaign is evolving,” Ms. Reiss said. “We have a list of people we like to reach out to. It is very diverse. Ugly Betty is coming to the city, and we’re reaching out to America Ferrera.”
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