Neighborhood markets growing into local chains (Houston Chronicle) – ’They’re the logical extension of the development we’re having through immigration,’ Nestor Rodriguez, a University of Houston sociologist, said about the growth of the bodegas and supermercados.
Gracias, Jim Stengel (Advertising Age) – For historical context, around 1987 P&G sent out a mandate to all their general market agencies requiring them to have Hispanic marketing capabilities, via either mergers or acquisitions.
Rule seeks to block ‘no Hispanic’ ad dictates (The Hill) – Lobbyists for television and radio stations that serve minority communities are welcoming a new federal rule that seeks to prohibit discriminatory advertising practices that some advocates say cost the stations hundreds of millions of dollars a year.
Teams increase efforts to attract Hispanic fans (Baseball America) – Minor league baseball teams across the country, always in search of adding another layer to their fan base, have also been going out of their way to make sure that this ever-expanding slice of America feels at home at the ballpark.
Televisa Combines ‘Poder’ and ‘Hispanic Enterprise’ (Marketing & Medios) – Televisa Publishing + Digital, a division of Spanish-language media giant Grupo Televisa, is combining two of its magazines aimed at Hispanic business leaders.
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