Hispanic Ad Spend Up 3% in ’07 (Adweek) – Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo’s mun2 as measured media, per Nielsen Monitor-Plus.
Hispanic Fans Critical to Major League Baseball (HispanicBusiness) – More than half of all fans who watched Los Angeles Dodger games at Chavez Ravine in 2007 were Hispanic. That represents nearly two million baseball lovers.
Che Guevara’s advertising revolution (Sacramento News & Review) – Madison Avenue hasn’t shied away from using Che’s image, either; he’s been used to promote Converse tennis shoes and “mojitos” made with Smirnoff Vodka (that ad created such uproar in Cuba that it generated a lawsuit). And, of course, who can forget the little Chihuahua dog that wore a Che-style hat and neckwear in those Taco Bell commercials?
Business Wire enters Hispanic Public Relations Sector with Latino Wire Launch (Portada) – Business Wire, the multimedia news release distributor owned by Berkshire Hathaway, Warren Buffett’s investment vehicle, is launching Latino Wire, a multi-channel press release distribution platform targeting the Hispanic market.
Shattering perceptions of an ethnic bloc (San Francisco Chronicle) – Equally bedeviling is how this plot line – retold by eager journalists and liberal activists, not just talk-radio nativists – inadvertently distracts from learning about the resilient strengths and kaleidoscopic diversity of the nation’s 46 million Latinos.
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