We want you: Election rocks to a new Latin beat (Miami Herald) – They’re not just rocking the vote — they’re salseando, perreando and mariachi-ando it.
John Trainor named general manager of Hoy (Chicago Tribune) – John Trainor will take over as general manager of the Chicago Tribune’s Spanish-language newspaper, Hoy, effective July 14.
Telemundo, Ford in Deal for Branded Mini-Series (World Screen) – Telemundo Communications Group is teaming up with automotive giant Ford to launch Amores de luna, a branded multiplatform ad campaign that will rollout as a mini-series on July 7.
Tecate Light Targets Mexican American Generations (Marketing Daily.) – Tecate Light is targeting second- and third-generation Mexican Americans with its first-ever campaign in both Spanish and English.
What’s in a Name: Is It ‘Hispanic’ or ‘Latino’? (Diversity Inc.) – U.S. Latinos share many traits, including similar experiences, values and viewpoints that generally unite them. They often–but not always–speak Spanish and carry a Spanish surname.
SUBSCRIBE