Tecate Eyes Boxing as Knockout Sport (Brandweek) – With three upcoming boxing events and an HBO pay-per-view event punching up interest in the sport among Hispanics, Tecate is sparring with the idea of focusing its marketing plan more on boxing. The move comes as the beer brand evaluates to the effectiveness of its soccer sponsorships.
Cine Latino taps McNamara for post (Variety) – Premium paybox Cine Latino has tapped former Telemundo CEO and founder of Panamax Films Jim McNamara to spearhead its revamp as its non-executive chairman.
Niche Media Pioneers (Columbia Business Times) – Tomas Custer’s Web site, hispanictips.com, has become a popular information source, drawing more than 120,000 visits every month and wide-ranging praise.
Spanish Radio Association ‘Disappointed’ in PPM Service (Radio Online) – The Spanish Radio Association (SRA) issued a statement Wednesday expressing ’disappointment’ to the recent response by Arbitron to its Hispanic measurement concerns through a communication published on HispanicAd.com on August 19.
McDonald’s ups outreach on Hispanic scholarships (PR Week) – McDonald’s increased communications efforts for its second year of helping Hispanic high school students prepare for college. It is promoting its “Steps for Success College Workshops” and the company’s scholarship program, funded by Ronald McDonald House Charities (RMHC).
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