Phonetic or Pathetic? (Ad Age) – Undoubtedly, mentions of people, places and things, whose names are either fully in Spanish or influenced by the Spanish language, are most definitely on the rise. Whether one is talking about news, politics, sports, theater, literature, pop culture or brand names and, subsequently, advertising, it has become more and more important to pronounce the aforementioned with some level of integrity.
Radio Cadena Adds News Talk Aimed at Young Hispanics (Mediaweek) – Beauty and fashion expert Martín Llorens has signed to host ’Hola Martín,’ a lifestyle and entertainment program airing in Spanish via Univision’s 15 Radio Cadena stations nationwide.
Younger Hispanics Respond Better To Bilingual Online Marketing (Marketing Daily) – The firm found that regardless of age, income, primary language, gender or generation, Hispanics are more willing to espouse ideas and commentary in a private, online forum than participants in English-language communities.
At the Heart of the Meal (Wall Street Journal) – Latin American food is a hot trend these days as diners seek out intense flavors, from ultrasweet dulce de leche to fiery chilies. But one increasingly popular ingredient from South America upends expectations: heart of palm, which is pale, just about odorless and essentially bland.
Generation Mix: Youth TV Takes the Lead in Diversity Casting (New York Times) – “One-third of the U.S. population is now nonwhite,” said Ms. Chase, one of a handful of prominent African-American producers in Hollywood. “That is reflected in the Disney Channel projects because they are committed to diversity. It has been a priority for them all along.”
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