Terra Refreshes Brand in Ad Push (Adweek) – This marks the first significant marketing push in some time for the company, and comes as Terra and its U.S. Hispanic-targeted Web portal approach their 10th year online in 2009.
Radio will get meter readings (Los Angeles Times) – On Wednesday, radio stations in Los Angeles and Orange County will get their ratings for the first time from a new electronic monitoring system, replacing the decades-old method in which listeners scribbled in a diary what they’d been tuning in to.
Crossing Over Into Latin America (Adweek) – Increasingly, Hispanic-targeted ads cooked up for domestic viewership are proving good enough to run in Latin American markets.
Many Hispanics rely on media ads, reports for health advice (Los Angeles Daily) – The fact that so many Latinos rely on broadcast media for health news is both good and bad, said Dr. Glenn Lopez, an assistant professor in UCLA’s Department of Family Medicine.
Univision ups Joanne Lynch (Variety) – Univision Communications has upped Joanne Lynch to prexy of its TV Station Group, overseeing the 63 stations of Univision and Telefutura. She replaces Terry Mackin who abruptly ankled last week after just five months on the job.
Hispanics prefer personal touch (Las Vegas Sun) – But Hispanics, despite their differences in country of origin and immigration status, tend to have in common a predilection for word of mouth. They favor personally acquired information before making important decisions.
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