Hispanic Mags Post Double-Digit Ad Gains, but Not All Are Thriving (Ad Age) – Among Hispanic media, the magazine category is posting double-digit ad-revenue gains, but not every title is growing, and some, such as Tu Ciudad and Estylo, an 11-year-old, bilingual Latin entertainment and style magazine whose final issue was June 2008, are closing.
DISH Network Boots GolTV (Mediaweek) – DISH Network has handed GolTV a red card, booting the soccer network from its lineup after both sides failed to agree on a new carriage agreement.
Nestlé Waters Launches First National Campaign to Hispanics (Marketing Daily) – For its first national marketing campaign targeted to U.S. Hispanics, Nestlé Waters North America has signed a two-year spokesperson deal with Hispanic TV personality Cristina Saralegui.
Spanish Broadcasting posts loss (Miami Herald) – Revenue fell 5.6 percent to $45.2 million because of radio sales declines in its Miami, Los Angeles, Chicago and New York markets, the company said in a press release.
AOL Unveils Hispanic Sports Blog, Olympic Initiatives (Online Media Daily) – At launch, the site will focus especially on Olympics coverage, as well as fútbol (soccer), across the U.S., Mexico, Latin America and Spain. Content devoted to baseball, boxing and other sports of particular interest to the Hispanic audience will be added in the coming months.
SUBSCRIBE