Coke helps Hispanic retailers stand out (El Nuevo Herald) – ”Hispanic consumers are very important for Coca-Cola. Out of every four soft drinks sold in the United States, we calculate that one is purchased by a Hispanic,” said Jorge Espinoza, director for Multicultural Commercialization and Customer Programming of the beverage company.
Univision’s WXTV sweeps evening news race (Crain’s New York) – For the first time since local people meters were introduced in New York four years ago, WXTV won the battle of the newscasts at 6 p.m., 6:30 p.m. and 11 p.m. among the advertiser coveted 18-to-49-year-old audience category for the July sweep period. It also won with 18-to-34-year olds.
Study: More U.S. Hispanics on Web (Adweek) – Fifty-two percent of the population is now online, representing 23 million users, according to a new report by eMarketer, which two years ago predicted that the Hispanic Web population wouldn’t exceed 20 million until the end of the decade.
¿Habla Español? M&M’s Ads Speak Your Language (New York Times) – The Spanish-language ads, like the English ads, will offer renderings of celebrities as M&M’s to convey the idea of unleashing one’s inner M&M. That is being underscored with a sentence in the new ads: “Have fun like a star with M&M’s.”
Hispanics Up Ante on Consumer Electronics Spend (Marketing Vox) – US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to the Customer Focus Opiniones study from Vertis Communications.
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