Home Depot Magazine Builds a Following (The Hollywood Reporter) – One year after launching in Home Depot stores, Constru-Guía al Día (Up-to-date Construction Guide), a Spanish-language quarterly for construction contractors, has emerged as a rare media conduit to Spanish-speaking, under-the-radar male immigrants.
ESPN Plans Hispanic Heritage Month Events (Multichannel News) – ESPN and ESPN Deportes subscribers will get a healthy dosage of Hispanic fare starting September 15, as the sports-only network gears up for a month of events and marketing stunts celebrating the upcoming Hispanic Heritage Month (September 15-October 15).
Q&A: Santiago Pozo (The Hollywood Reporter) – Santiago Pozo left a job at Universal to launch Arenas, dedicated to marketing films and TV shows to the U.S.’ exploding Latino population. In the 20 years since, the company has remained a top force in the niche it pioneered, while branching out into film production and distribution.
Javier Aldape: Hispanic Print Market in Context (Portada) – He is responsible for identifying and developing print and online specialty publications in the company’s newspaper markets. Portada recently caught up with Aldape to get his perspective on the Hispanic print market and where the new opportunities lie…
Univision Variety Show Gets Digital Makeover (Multichannel News) – We are using the very best — and newest — technology out there,” Kreutzberger said during a special appearance last week on Univision’s El Gordo y la Flaca touting the Sept. 6 debut of his revamped show.
Hawaii Hispanic News Brings the Aloha Spirit to the Hispanic Market and the Hola Spirit to Hawaii (Portada) – According to Ms. Villa, at 105,000, Hispanics account for about 10% of the population, though until recently, they were largely invisible in the state’s consciousness.
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