A bid to give Hispanics mas for their money (Houston Chronicle) – Sam’s Club is aiming to give its Hispanic customers más. Trying to tap into the growing spending power of Hispanics and the popularity of warehouse shopping, the Bentonville, Ark., chain said Tuesday that Houston will get the company’s first Más Club.
Hispanic Television Summit: What Do Latinas Want On TV? (Multichannel News) – “A young mother in Chile faces very similar problems to a young mother in the U.S.” he said. “In addition, we have to be realistic here,” said Saccone. “Producing content in the U.S., compared to Latin America, is a very expensive proposition. This is a business. There is a model and it has to be substantial.”
Zune tunes into Hispanics in a deal with Univisión (Miami Herald) – Zune, Microsoft's music and entertainment service, announced Tuesday that it has become the exclusive music download service for Univision.com. The new Zune portal on Univision's music channel is part of a three-year partnership between the companies.
The General Market Is Tanking? No Problema (Brandweek) – At the halfway point of the year, spend across all Spanish-language media was running ahead of 2007 by 1.5% (excluding online initiatives), according to Nielsen Monitor-Plus, putting it on course to arrive at somewhere near the $5.2 billion mark for 2008. That compares to a shortfall of 1.4% for the same period in the general market.
Politics pays off for Spanish TV (Miami Herald) – Keeping Hispanic voters informed also has been good for business. Latino networks have increased their budgets for election coverage, launched new political programs and pulled in more political advertising — double the amounts of 2004 in some cases.
SUBSCRIBE