This time, Miami ready for Major League Soccer (Miami Herald) – For a long time now, people have been saying professional soccer is a no-brainer in an international city like Miami, the gateway to Latin America, melting pot of immigrants from all over the world, yadda-yadda-yadda. And, on paper, they are right.
Mañana (Chicago Reader) – A former general manager of Hoy bets on a new magazine for next-generation Chicago Latinos.
Univision’s Friday Fuerza (Mediaweek) – While the broadcast networks continue to struggle to attract prime-time audiences (particularly younger viewers) on Fridays this fall, Hispanic network Univision is consistently delivering strong adults 18-34 ratings, not only through the season’s first three weeks but the entire calendar year.
Marketers Target ‘Sophisticated’ Hispanic Viewers (Broadcast Newsroom) – Hispanic consumers are more sophisticated—and less constrained by cultural and economic factors—than marketers often assume. That was the message at a panel discussion Wednesday afternoon at the Sixth Annual Hispanic Television Summit.
Telemundo, Chevy Partner for Novela Integration (Mediaweek) – In a first for Spanish-language TV, Chevrolet will be integrated in the opening credits. The Malibu will also appear throughout the course of the telenovela, as well as digitally on the Web.
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