Afro-Latino Youth Can Be Gateway for Marketers (Ad Age) – The Afro-Latino has the power to affect two cultures at once (and then some).
10 Years On, Spanish-English Newspaper Is Bridging Worlds (New York Times) – It’s not only bilingual, but also biproduced. The paper’s advertising and marketing offices are in White Plains; the layout and design in Honduras. It is published in Poughkeepsie, but edited in Honduras.
As Water Sales Dry Up, Nestlé Pans Soda (Wall Street Journal) – The spot for Nestlé Pure Life is narrated by Cristina Saralegui, a popular talk-show host. ’More than 30% of kids in the U.S. are obese,’ she says. ’Drinking water instead of three sugary drinks per week for a year will spare you seven pounds of fat.’
Coke, Latino Football Goalie Sign Promo Deal (Marketing Daily) – Coca-Cola North America has signed a deal with Mexican football goalkeeper Francisco Guillermo ’Memo’ Ochoa.
The reasons Hispanics Latinize the traditional turkey dinner may lie in history (Latino Perspectives) – As a seven-year veteran of fielding phone calls for Butterball’s Turkey Talk-Line, Astrid Volpert has heard it all. She has answered a gazillion questions from Latino American cooks, many of whom are surprised to learn that a hard-as-a-rock, frozen turkey should be thawed in the fridge a couple of days before roasting.
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