The Sweet Sound of Download Revenues (Ad Age) – About 30% of the video entries in a recent Sprint-sponsored contest inviting people to sing like Colombian megastar Juanes were filmed and sent using cellphones rather than laptops or camcorders. That illustrates the oft-made point that Hispanics overindex on mobile-phone technology.
Hispanic Online Media Can Charge Between 3 to 10 times More than General Market (Portada) – One reason for the pricing difference is that as with any niche media, Hispanic online charges more per impression than the general market overall.
Ford To Unveil '09 F-150 On 'Sábado Gigante' (Marketing Daily) – Ford is leveraging its long-standing relationship with the show to jump start its multifaceted Hispanic marketing campaign for its signature truck.
Would Obama's election make soccer a major league American sport? (L.A. Times) – “The way America is changing in its ethnicity — becoming more Latino and African American — is going to make soccer a major sport in the same way those ethnic shifts are helping Obama.”
With Trial Coming Up, Economy Is Tip of the Iceberg for Univision (Ad Age) – Spanish-language TV is suffering from the economic downturn along with the English-language networks, but the biggest player, Univision Communications, has other issues to deal with too.
Football's popularity soars in Mexico (L.A. Times) – But futbol americano, despite its name, is no longer foreign to Mexico, where the NFL says it has 20 million fans — more than anywhere else outside the U.S.
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