Online Marketers Wooing Minorities More (BusinessWeek) – Amid increases in the numbers of Hispanics, African Americans, and Asian Americans online, marketers are adapting campaigns to court these markets, online advertising researcher eMarketer said in a Dec. 17 report.
Popular InterLiga Soccer Tournament to be Broadcast by ESPN Deportes Radio (Hispanic Business) – ESPN Deportes and SUM have agreed to a multi-year contract that will grant the radio network sole broadcasting rights to InterLiga.
Entravision Receives NYSE Warning (Los Angeles Business Journal) – While viewer ratings remain high, the Santa Monica company said, advertising sales have fallen as the economy worsened.
New Latin Digital Music Store Preps Launch (Billboard) – Musicalatina.com will have its soft launch the week of December 15, and in January, marketing and promotion will begin in earnest for the site. A view of the site’s beta shows a layout with a Latin tilt and with information in both English and Spanish.
PBS' 'Chávez' Web Debut Proves Profitable (Broadcasting & Cable) – The results have been illuminating for WGBH executives, who rightly believed the documentary would appeal to Hispanic viewers. WGBH purchased Google keyword search ads in English and Spanish that would take viewers to the documentary's page on the Frontline site.
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