Latin music fans tire of compilations (Reuters) – For Latin music fans, November is traditionally the month of the compilation, the greatest-hits collection and the live album, with releases from Ricky Martin, Cafe Tacvba and Chayanne on offer this year.
State Farm Buys 'Selecciones' Back Cover for Year (AdAge) – At a time when print advertisers are more likely to cancel schedules than make new long-term ad commitments, State Farm is going to buy every back cover in 2009 in Reader's Digest's monthly U.S. Hispanic magazine Selecciones.
TNS: Hispanics Are Browsers (Mediaweek) – Hispanics' purchase decisions are also more likely to be influenced by in-store promotions and advertising with 34 percent saying they are influenced by in-store ads and coupons compared to 14 percent of total shoppers.
Companies eye Hispanic market with holiday-season campaigns (PRWeek) – A number of companies are reaching out to Hispanics with tailored campaigns this holiday season.
Univision Stars in Its Own Soap Opera (Broadcasting & Cable) – In the 19 months since taking charge of the Hispanic TV giant, the former ad chief at OMD has had to engage in a much more difficult challenge: managing a media company that hugely dominates the market but is burdened by debt and declining cash flow in an increasingly tough advertising environment.
SUBSCRIBE