A Look Ahead At Hispanic Media (Multichannel News) – Multichannel News contributor Laura Martínez runs down 10 key issues and developments that are likely to impact Hispanic-targeted media in 2009.
Fox En Espanol Says Mobile Sponsorships Lift Results (ClickZ Network) – Paul Laureano, senior manager of integrated sales and marketing for Fox En Espanol, said the Spanish-language offshoot of Fox Sports has ’exceeded current digital budget on the integrated side at 160 percent for 2008,’ largely on the success of several mobile initiatives.
Duo Xtreme helps fuel rise of urban bachata (Reuters) – Every once in a while, urban bachata duo Xtreme will dial up the fans that leave their phone numbers on the group's MySpace page. ’They're always surprised,’ says Steve Styles (aka Steven Tejada), one half of Xtreme, adding that the fans know it's no prank call.
Univision Preps 'Vidas Cruzadas' for Web (Adweek) – The ’Webnovela’ is entitled Vidas Cruzadas (Crossed Lives) and will star well-known Hispanic actors Kate del Castillo and Guy Ecker. The 15-episode series will consist of three- to five-minute episodes available exclusively to Univision.com users.
Car Makers Cut Hispanic Ad Spending 5.2% (Ad Age) – Auto marketers cut spending on Hispanic media 5.2% during the first eight months of 2008, according to figures from TNS Media Intelligence, but didn't slash ad budgets as deeply as in the general market.
El Guincho, A Music Phenom With Sensible Shoes (New York Times) – He spent an entire year studying the ethnomusicology of island nations and collected thousands of samples from places as diverse as Jamaica, Hawaii, Madagascar, Trinidad-Tobago, Cuba and, of course, the Canary Islands. “I used music a lot of young people wouldn’t think was cool,” explained El Guincho, whose moniker comes from an endangered Canary Islands bird.
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