Televisa and Univision settle lawsuit (Los Angeles Times) – A lawsuit brought by Mexico media giant Grupo Televisa against Univision Communications Inc. has been settled, averting a potentially costly outcome that could have hobbled the dominant Spanish-language broadcaster in the U.S.
Life of the Party: Latin Flair in Washington (New York Times) – Jennifer Lopez, in a strapless dress and an upswept hairstyle, waved from a balcony to admirers on the floor of Union Station at the Latino Inaugural Gala on Sunday night.
Agency A-List 2008: Vidal Partnership (Ad Age) – Vidal's most ambitious idea is outside the Hispanic market. Gustavo Carvajal, a Vidal exec unofficially dubbed the agency's ’cool hunter,’ brought home a product invented in Australia that plastered a miniature magazine on a water bottle.
Mun2 Seeks 7th Heaven (Multichannel News) – Bilingual Mun2 is revamping its schedule under the tagline “7th Street Leads You to Mun2″ in a bid to solidify its image with its target audience of younger Latino viewers. The lineup — starting at 7 p.m. — will also feature interactive opportunities, allowing viewers more immersion with the brand.
Burger King decides to have its ads the LatinWorks way (Austin American Statesman) – We were looking for an agency that understands the power of the Burger King brand and, equally important, how to effectively communicate with diverse Hispanic audiences,’ said Cindy Syracuse, senior director of cultural marketing for Burger King Corp., in a statement.
Brand Immigrant Is in Serious Trouble (Ad Age) – If we speak about immigrants as we would a brand, then Brand Immigrant is in serious need of a makeover.
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