What’s Next for Telemundo? (Portada) – As the dust settles from Telemundo’s break with Yahoo and subsequent partnership with MSN Latino, Portada caught up with Peter Blacker, SVP Digital Media for Telemundo about the transition and the company’s strategy moving forward.
Spanish Lessons (Brandweek) – If a brand wanted to reach out to the increasingly important Latino consumer, there were always a variety of traditional tools to grab — traditional being the key term. Historically, little importance had been placed on Web-based marketing. But those days are over.
Discovery Kids takes 'Louie' in U.S. (Variety) – Underscoring the emergence of U.S. Hispanic TV as a fertile niche market for Euro TV toon series, Discovery Kids en Espanol has taken U.S. Spanish-language rights to all seasons of “Louie,” produced by France’s Millimages.
LatinWorks Wins Burger King's U.S. Hispanic Account (Ad Age) – Burger King is expected to announce this week that LatinWorks is the winner of a lengthy review for its U.S. Hispanic account. The account was previously held by Bromley Communications, which is also picking up a client, Western Union.
Discovery Networks Latin America grows (Miami Herald) – At a time when many major Spanish-language cable and satellite networks that were once based in South Florida have moved their operations to Latin America to slash costs, Discovery remains firmly entrenched here with 400 employees from 23 nations. And it's spending money on technological improvements.
Spanish-language media urge FCC to support delaying digital transition (Brownsville Herald) – Executives fear people who don't make the change will flock to Mexican broadcasters with analog signals that reach the Valley. English-language broadcasters counter that the transition will be difficult no matter when it takes place.
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