Spanish-language newspaper closes in New York (BusinessWeek) – The 31,000-circulation paper was owned by ImpreMedia LLC and published Monday through Friday. Castano says falling advertising revenue and the poor economy contributed to the demise of Hoy (pronounced ’oi’), which had been in circulation for a decade.
Boy Scouts launch campaign to boost their Latino ranks and staff (Los Angeles Times) – Aiming to boost their sagging numbers, the Boy Scouts are launching a million-dollar campaign to draw more Latinos, a group that has long resisted Scouting's appeal.
Grocers: You May Be Marketing to Your Customers' Backside (Ad Age) – Demographically, while gender did not seem to play a role in the push-pull preference, Caucasians were more likely to be pullers while Hispanics are twice as likely as Caucasians to be pushers.
Web sites and radio may try to capture Hispanic audience (The Indianapolis Star) – Russ Dodge, general manager at Radio Latina WEDJ-FM (107.1), said the station has begun to pick up where Univision will leave off when it goes off the air.
Speaking the shopping language of immigrants (Los Angeles Times) – Many are using bilingual websites to turn online browsers into in-store clients, while others are hiring staffers with language skills and updating in-store signs and displays to appeal to immigrants.
Mexico to supply bulk of avocados for Super Bowl (The Packer) – Despite a historically small avocado crop expected this year in California, a record large crop of the fruit in Mexico should be able to more than pick up the slack and adequately handle the demand for the Super Bowl, which is one of the top two events for the avocado industry every year, Cinco de Mayo being the other.
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