Univision: YouTube's Most Pirated Broadcast TV Network (Portada) – The Spanish-language TV network is the most-pirated U.S. broadcast network on YouTube, with mostly clips of blockbuster telenovelas drawing more than twice as many views as Univision's nearest network competitor, Fox.
Q&A: Liberman Media's Lenard Liberman (Multichannel News) – Lenard Liberman is the executive vice president of Liberman Media, the Burbank, Calif.-based Spanish-language broadcaster he co-founded in 1987 along with his father, Mexico-born José Liberman.
Report: NASCAR Slow to Catch Hispanic Viewers (Hispanic Business) – Although Hispanics are the nation's fasting growing demographic, NASCAR isn't exactly winning the race to capture a proportionate share of the market, according to a recently released study.
Grammys: Where were the Latino musicians? (Los Angeles Times) – Interestingly, the Colombian rocker Juanes, a no-show at the Grammys, was back in the spotlight last Sunday, performing at the NBA All-Star Game's halftime show in Phoenix. Like the music industry, the NBA wants to keep growing its Latino and Latin American fan base, especially now that U.S. pro basketball has a number of Spanish-speaking stars to promote.
Do Ethnic Shops Have a Future? (Ad Age) – Suppose some years from now general-market shops have fully integrated staffs with knowledge of every cultural and racial demographic — and reams of quality research. Will the need for agencies that specialize in ethnic marketing disappear?
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