Televisa inks digital distribution deal (Variety) – The deal, announced Tuesday, would allow Impremedia, in conjunction with California-based digital solutions provider Globefish Media, to market ringtones, wallpaper, music, games and other downloads tied to Televisa's popular television and music programming and celebrities, ranging in cost from 99¢ to $4.99.
Baked Into Buildings' DNA (Mediaweek) – El Portál is the first branded city in the United States that is catering to a specific cultural group, Latinos. And it’s designed to appeal to the very social and family-oriented nature of that community.
How Food Giant Goya Plans to Bring Latin Cuisine to the Masses (Portada) – ’We're not making a significant distinction about being Hispanic or non-Hispanic,’ said Alvaro Serrano, Goya's senior marketing manager.
Making Direct Marketing Work to Reach Hispanics (Ad Age) – Almost half of direct marketers (48%) use bilingual promotions to target Hispanics, while 20% use only English and 12% use only Spanish, according to a recent survey by the Direct Marketing Association.
Más New Mexico launched for Latino readers (New Mexico Business Weekly) – “I did a lot of research on New Mexico and concluded it’s a good market for us because there are no bilingual papers here,” Padilla Andrews said. “There’s no good time to launch a newspaper, but I strongly believe there is a need for this in New Mexico.”
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