Late night goes Latin with George Lopez (Miami Herald) – ''For whatever reason, I have the ability to connect with people regardless of color or age,'' says the comedian, who leveraged a wildly successful stand-up career into George Lopez, a sitcom that ran on ABC from 2002-07 and lives on in syndication and on the cable network Nickelodeon.
Coming, a new force in Hispanic TV (Media Life) – On July 1, Estrella TV will launch in about 70 percent of Hispanic homes in most of the 20 largest Hispanic markets. And it's launching in time to participate in this summer’s $1.6 billion Spanish-language upfront ad market.
Bulls to wear special 'Los Bulls' uniforms Thursday (Chicago Sun Times) – The Bulls will don special ’Los Bulls’ uniforms Thursday against the Miami Heat to honor the team's Hispanic fan base on ’Latin Night’ at the United Center. The Bulls join eight other teams — the Lakers, Heat, Suns, Spurs, Mavericks, Rockets and Knicks — in holding such an event.
Coke unveils marketing pitch for Hispanics (Tampa Bay Business Journal) – The tagline “Destapa Tus Sueños,” or “Unleash Your Dreams,” is the Hispanic adaptation of the Atlanta-based beverage giant’s “Open Happiness” global integrated marketing campaign that began in January.
Hispanic Magazine Ad Pages Fall 17% through February (Media Planner) – While the Hispanic population continues to grow, Hispanic magazines have been hit by the decline of the ad market as hard as the rest of consumer magazines.
Blockbuster courts Latino auds (Variety) – Beleaguered homevid retail giant Blockbuster is making a pitch for the fast-growing U.S. Hispanic market by teaming with mini-Latino studio Maya Entertainment to set up a film festival and screenwriting competition.
Changes at Hoy, LAT Magazine (LA Observed) – Hoy, the Spanish-language paper that reports to the marketing side of the Los Angeles Times, is switching from daily to weekly.
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