How Do Companies Fare With Spanish Service Calls? (Brandweek) – Major U.S. companies are well equipped to handle Spanish-speaking customer-service calls, a recent market research study found, but few Hispanic consumers are picking up the phone.
'Bicultural' Has Moved Beyond Simply Meaning Two Cultures (Ad Age) – As Diestepedia moves along the alphabet, it is time to tackle the big B for bicultural. If the term ’insight’ is among the less understood and most used in advertising, ’bicultural’ is certainly the least understood and most poorly used in Hispanic advertising. We'll never straighten them out completely, but we can begin to try.
Univision Adds Insight, AT&T To Retrans Roster (Multichannel News) – Univision's executive vice president of distribution sales and marketing and the media company's affiliate group have finalized over 50 retransmission-consent deals with video providers, adding Insight Communications and AT&T's U-verse to its roster with multiyear agreements.
In down times, Hispanic market is booming (MSNBC) – Hispanics now account for more than 15 percent of the U.S. populace as the nation’s largest minority group. And while other demographic sectors are growing only incrementally, the Hispanic population is exploding: The Census Bureau projects that 30 percent of Americans will be of Hispanic and Latino by 2050.
Agency Promotes Hispanic Entertainers (Hispanic Business) – The outcome: Jordan-Marcos, The Agency, which was founded a year and a half ago and boasts clients such as Latin sensation Niurka Marcos and young Mexican singer Daniel Riolobos.
Registration open for Sueño MLS (MLS.net) – The finals will include training sessions, scrimmages, guest celebrity scouts, and an opportunity to meet some of the league's biggest stars at the ’SuperClasico’ game between the LA Galaxy and Chivas USA on April 11. The ultimate champion will be crowned on Sunday, April 12, live (EST) on ’República Deportiva.’
SUBSCRIBE