Why Social Media Is the 'Fabric' of Hispanics Online (Brandweek) – Sixty five percent of Hispanics online are now using social media, according to Manny Miravete, vp, sales and strategy, MySpace and MySpace Latino.
Agencies, Advertisers Scale Back Hispanic TV-Upfront Activities (Ad Age) – In fact, it looks as if only cable channel Fox Sports en Español and another small Spanish-language channel called V-Me will do presentations during upfront week. Almost everyone else is opting for cross-country roadshows to meet with smaller groups of agencies and clients.
Tecate Connects With ESPN Boxing Sponsorship Pact (Broadcast Newsroom) – The one-year deal, terms of which were not disclosed, not only marks Tecate's initial connection with ESPN Deportes' boxing product, but the first time the beer brand had made a media buy on a general-market network to reach Hispanics, according to ESPN officials.
Colgate targets Hispanics for its Oral Health Month (PRWeek) – Colgate's Oral Health Month, held in countries around the world, is making its US debut this April, working through the Hispanic community.
Hispanic fan base fuels 'Furious' success (Arizona Central) – Adam Fogelson, Universal's president of marketing and distribution, said that a limited sampling in five U.S. markets last weekend showed that 46 percent of the ’Fast & Furious’ audience was Hispanic.
Defining 'Get It' When It Comes to U.S. Hispanic Marketing (Ad Age) – During the AHAA conference in Vegas this past week, there were several references to those who ’get it.’ These references were either stated outright or implied. For example, right off the bat it was mentioned that the conference co-chairs, Grupo Gallegos' Ken Deutsch and Global Hue's Tracey Decker, were both non-Hispanic (an AHAA conference first).
Spanish local news returns to Indy area (Indianapolis Star) – Comcast Corp. on Monday will begin airing Spanish-language newscasts, becoming the only station in the area offering local news in Spanish.
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