MasterCard Preps Hispanic Push (Brandweek) – MasterCard is augmenting its mass-media push with a community approach that promotes financial literacy at a grass-roots level, taking the effort into cash-driven businesses like check-cashing centers and laundromats.
Terra Relaunches its Hispanic-Targeted Broadband TV Service, Terra TV (InteractiveTV Today) – The service, which is accessed from the Terra.com portal, offers programming free-of-charge in three ’channels’: Entertainment, News and Sports.
Upfronts 2009: Telemundo Hopes to Ride Ratings, Hispanic Growth (Multichannel News) – The NBC-owned Telemundo broadcast network has had eight straight months of year-over-year growth, and May ratings were 32% ahead of a year ago, Browne said.
MLS Futbolito returns in Summer 2009 (MLS.net) – MLS Futbolito, the largest touring Hispanic event hosted by a U.S. professional sports league, is a series of all-day events targeting the League's growing multicultural fan base and hosted by the local MLS team.
Mun2 Says, 'You're On' (Adweek) – The new campaign and programs follow word from the network earlier this month that it had surpassed the 30 million U.S. household subscriber mark for the first time.
SUBSCRIBE