The Marketing of Mark Sanchez to Hispanic Fans (New York Times) – Soccer and baseball are commonly thought to be the sports with the broadest appeal to Hispanics. How popular is Sanchez in the Hispanic community, and can the Jets and the N.F.L. convert that into dollars?
Ford Targets Women Via AOL Latino, 'Essence' (Marketing Daily) – AOL Latino centers on a new Ford-branded women's destination, Tu Voz, tuvozentuvida.com, part of AOL's Latina lifestyle network, ’Tu Vida y Mas.’
Hispanic Shopper Marketing Do's and Don'ts (Brandweek) – Engage the consumer to 'feel' the brand. Latinos gravitate to brands they sense feel right. For instance, Tecate leverages boxing as an effective way to reach Hispanics and as a powerful metaphor for boldness, masculinity and character.
Reaching Spanish Preferring Hispanics on Facebook (Chief Marketer) – In fact, the launch of a Spanish interface was so successful that between February and July of 2008, new Facebook accounts in Spanish speaking countries grew 325% from 2.3 million to 9.9 million.
Market Research: Cinco de Mayo Isn't Independence Day (Ad Age) – From a marketing standpoint, it is also commonly known that Cinco de Mayo celebrations are mostly a U.S. phenomenon initiated by Latinos in the U.S. and embraced by the U.S. Hispanic advertising community as a promotional opportunity for clients ranging from alcohol to zoos.
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