Comments on: Latinos and Twitter

By: Literanista

Literanista — Thu, 25 Jun 2009 16:11:15 +0000

I am definitely there @literanista

By: David Henry

David Henry — Wed, 24 Jun 2009 11:48:36 +0000

Thanks for a great blog. I tweeted about this earlier today (I think I posted on facebook, as well). You are welcome follow me at @_davidhenry_ ; and you can follow my company at @TeleNoticias_ .

By: Harold Cabezas

Harold Cabezas — Wed, 24 Jun 2009 10:57:36 +0000

Hola Maribel,
Thanks for your post. I have to disagree with your premise. I think those Twitter-follower numbers are extremely low, considering the amount of Latinos on Twitter/Social Media.
In the last five years we have undergone a shift where the US Hispanic consumer has gone from a passive participant in their media experience, to an active producer of User-Generated Content (UGC).
The entertainers and their networks represented in your post have low numbers b/c they have not embraced twitter and/or social media….
…And if they have not embraced twitter/social media, what does that say about them, from a digital perspective?! If your initial premise states that Latinos and social media have had a strong relationship for a very long time now, could we not agree that they are out of touch with their audience?!
What will be of more importance in the future, that Univision speaks about you on their TV network ad nauseum, or that you have hundreds of thousands of friends/followers/subscribers on multiple digital/mobile social networks, with direct access to them at any moment?!
The problem here, for the old model, and their entertainers, is that being strong on social media does not necessarily mean having a strong website-on the contrary, you can build just as strong a brand across social networks as you can on your own site. Some would even say more so, as the current trend indicates Latinos are spending just as much time, OR MORE, on their social networks, as on their email or stand-alone sites.
Moving forward, I think these entertainers and their networks/infrastructures will slowly lose the LEVEL of their popularity/influence unless they actively reach out to a Latino population that will become much more fragmented in the next 18 months due to UGC.
All you need are ten (10) strong US Hispanic independent sites/blogs/podcasts/video channels operating on the web (each one with tens of thousands of followers/subscribers/participants) to cause a major disruption to the US Hispanic media landscape.
Those sites are out there developing, and as it continually becomes easier and cheaper to produce high quality, high-definition content, the US Hispanic audience will produce and consume their own UGC content at the expense of the established US Hispanic media channels, IMHO.
Thanks again for a great post, my Twitter handle is @cabezas, look forward to connecting with you as well….

By: Louis Pagan

Louis Pagan — Wed, 24 Jun 2009 07:21:43 +0000

Besides celebrities there is a huge presence of Latino professionals as well as Latinos from other countries in Latin America such, as Mexico, Brazil, Dominican Republic and Puerto Rico (yes, I consider DR & PR Latin American as well as Caribbean), etc.
As Twitter and mirror technologies grow and become more popular we will see a another ‘revolution’ of sorts for faster push-demand media, similar to when blogs were all the rage.
@louispagan

By: Ricardo López

Ricardo López — Tue, 23 Jun 2009 17:37:03 +0000

Yes, social networking works for us! I contend that Latinos generally look to engage in communicating at a deeper; or what I call a spiritual level. I have written a few articles on this subject on my blog (www.LatinoOpinion.com). In my latest post I explore why social networking works for Latinos. And you are most welcomed to follow me on Twitter – @RicardoALopez