Friday is final curtain for analog TV signals (Sacramento Bee) – Moe Shakkour, manager of an independent electronics store in a largely Hispanic area of New York City, said people have come in with converter box coupons, without knowing what they are for, or that analog TV signals are going away.
Boy Scouts make big push to get Latinos to join (Chicago Tribune) – Worried about dwindling membership, the organization has launched a pilot recruitment effort to double its ranks of Latinos to 200,000 before its centennial in February. Chicago is among six test sites for even more ambitious plans to tap into the nation's fastest-growing demographic.
Toyota and Telemundo Team to Embed Texts in Telenovela Opening (Ad Age) – Each day, Telemundo sifts through the texts — 5,000 arrived during the novela's first week — and notifies the day's winner before rushing to modify the opening sequence with the new message.
Nielsen: U.S. Ad Spending Plummets $3.8 Billion (Marketing Daily) – All of the media measured declined, but Spanish- and English-language cable TV fared the best. Hispanic cable networks declined 1.1%, while general market cable networks fell 2.7%, followed by Internet display advertising, which declined 3.4%.
Dr Pepper Learns How to Speak a Third Language (Ad Age) – Mr. Lopez Negrete co-wrote a catchy song in Spanglish with Cucu Diamantes and Andres Levin, founders of fusion band Yerba Buena.
Efforts to Diversify Radio Take a Different Tack (New York Times) – For years, critics who complained that radio stations aimed at black and Hispanic listeners did not get their fair share of advertising revenue made marketers the targets of their ire.
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