Social media connecting with Hispanic market (San Antonio Business Journal) – Tornoe, collaborating with SAVisíon (the American Marketing Association’s Hispanic marketing arm) recently shared his insight in regard to the quest for Latino social media users and how Hispanics compare to the general market in terms of technology adoption and usage trends that are relevant to both advertisers and marketers.
Pitched battle to marketing MLS in Portland and beyond: Rough and rowdy vs. family-friendly (Oregon Live) – As MLS moves closer to adding a Portland franchise in 2011, it is moving away from the longtime mirage of capturing soccer's masses of youth players, and seeking more of the 18- to-34-year-olds already chanting, singing and filling the stands.
Debt-heavy Univision survives the punches, at least for now (Los Angeles Times) – Univision's chief financial officer, Andrew Hobson, said the company's actions during the last six months had put it on a stronger footing and should allow it to weather other economic storms.
Baltimore misses the Hispanic mark[et] (Baltimore Examiner) – According to data from the 2000 Census, the Baltimore and Washington metropolitan areas are first and second in the nation in household income for Hispanics.
American Airlines Campaign Targets Latinos (Marketing Daily) – The airline, which claims to already be the ’airline of choice’ for Latinos and their families, aims to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage frequent flyer program.
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