The Hispanic Youth Market – Too Big To Ignore (Media Post) – According to the U.S. Census Bureau, Hispanic youth represent 20% of the total U.S. teen population. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26.
Diageo’s New York Drag Queens Help Reverse U.S. Slump (Bloomberg) – Diageo is sponsoring Pride Week parties in New York and San Francisco and running Spanish-language ads with Yankees baseball greats promoting Johnnie Walker whisky.
AHAA Links Up With MRC (Media Week) – The Association of Hispanic Advertising Agencies, a strong critic of Arbitron's portable people meter ratings service, announced Tuesday (July 7) it has joined the Media Rating Council, giving the organization a voice in the accreditation of the service.
Beyond Acculturation (Media Post) – Today's technology offers an ever-increasing abundance of information about consumer behavior and its motivating occasions. We can use these resources to ride the next wave in understanding situational contexts for Latinos' spending behavior.
AARP Moves to Increase Black and Latino Membership (New America Media) – Realizing the need for more color in their member ranks the organization has appointed two executives that reach out to Black and Latino communities and spearhead initiatives that will increase Black membership.
A Positive Attitude at the NAHJ Convention in Puerto Rico (Portada) – The Convention’s goals were to evolve, embrace and reinvent the profession of the Hispanic Journalist in this time of economic crisis and the emphasis was on the new technology that already is invading newsrooms. Many attendees talked about cutting cost, lay-offs, twitter, blogging and how to stream videos on the internet.
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