Despite recession, companies target Latino market (Miami Herald) – An increasing number of advertisers, especially consumer-product companies and financial-services firms, are reaching out to U.S. Hispanics and putting a larger share of their ad budgets into Spanish-language media and community-event sponsorships.
ESPN Deportes Debuts First 'SportsCenter' Campaign (Multichannel News) – The multimedia campaign, features such notables as soccer star Lionel Messi, as well as such other Latin stars as Mexican professional boxer Juan Manuel Márquez, professional soccer goalkeeper Oscar ‘El Conejo' Pérez, Colombian actor Andrés Palacio and Mexican rock band Molotov.
Taking Hispanic Marketing Beyond Language, Acculturation (Ad Age) – Starcom MediaVest Group is partnering with NBC Universal-owned Telemundo Communications Group on an in-depth Latino-identity study to give marketers more insight into the changing U.S. Hispanic market and help the companies develop relevant content.
From Hayworth to Cansino: Turning the tide in Latino moviegoing sensibilities (Film Journal International) – Hispanics are 77% more likely to take turns picking films within their moviegoing party. For example, although one-third of Hispanic moviegoers in Spanish-dominant homes see movies with Spanish dubbing or subtitles in theatres, less than half prefer this format to a standard English-language experience.
Soccer Q-and-A with Don Garber, MLS commissioner (SouthtownStar) – The former NFL executive and marketing manager now counts 10 years on the job as the commissioner of MLS, helping oversee the arrivals of David Beckham and Cuauhtemoc Blanco, the development of six soccer-specific stadiums leaguewide and the league's expansion to 16 teams beginning in 2010.
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