New Univision Networks president embodies future (NPR) – With the support of Univision CEO Joe Uva, Conde pushed for the first Sunday morning news talk show, ’Al Punto’ or ’To the Point.’ He also backed the nation's first Spanish-media presidential candidate debate.
Golden Boy's Richard Schaefer Bullish On Mayweather-Marquez (SportsBusiness Daily) – Golden Boy has led a $20M marketing push behind the fight, with activation including HBO's ’24/7’ series and ads airing nationwide in movie theaters.
ESPN, NFL Campaign Honors Hispanics (Multichannel News) – The campaign is the latest in a series of efforts by the NFL to grow its Hispanic fan base, which has increasingly tuned in to watch what it calls ’Fútbol Americano.’ According to Nielsen Media Research, 28.5 million Hispanics watched the NFL during the 2008 season (August 2008 through February 2009.)
Argentine miniseries 'Epitafios' returns to HBO (NY Daily News) – ’Epitafios’ (Epitaphs), the hit Argentine miniseries in which everything is a mystery except the killer’s identity, returns to HBO Latino this Friday after a four-year break.
John Leguizamo, Penelope Cruz win ALMA Awards (Sacramento Bee) – The ensemble family drama starring John Leguizamo, Debra Messing and Freddy Rodriguez won three awards at Thursday's ceremony, which recognized achievements by Hispanic artists in film, television and music over the past year.
SUM explains marketing SuperLiga in MLS and Mexico (The Examiner) – Boston Pro Soccer Examiner spoke with SUM's Senior Vice-President of Marketing and Communications Dan Courtemanche, who explained the marketing plan behind SuperLiga.
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