Univision to open its own TV production studio (Los Angeles Times) – Spanish-language TV giant Univision Communications said Monday that it was creating an in-house production unit — a move that reflects consumers' changing viewing habits and a sign that the company no longer wants to rely as heavily on its longtime partner in Mexico for its most popular shows.
Record avocado movement expected for Super Bowl (The Packer) – If it meets expectations, Super Bowl 2009 also will easily surpass Cinco de Mayo 2009 as the largest single event for avocado sales ever, DeLyser said. About 63.6 million pounds were sold then.
8 things you need to know about how the Comcast-NBC deal impacts the Hispanic market (Portada) – Now that we know for sure that Comcast is going to be the owner of 51% of NBCU Universal, the next question is how the mega deal, which valued NBC Universal at $30 billion, is going to impact both Comcast and NBC Universal (Telemundo) Hispanic assets and the people who work at them.
Kraft Singles, Univision Play Hispanic April Fool's Day Joke (Ad Age) – The Singles effort is Kraft's first concerted attempt to craft a campaign around Hispanic insights, in this case about ingredients and wanting to know that Singles contain dairy.
Sharpstown mall is getting a new name (Houston Chronicle) – The owner of Sharpstown Center, one of Houston's oldest regional shopping malls, is renaming the property PlazAmericas as part of a $10 million rebranding and revitalization project.
Presidente beer boosts agreement with Miami Heat (Miami Herald) – The beer company, which originated in the Dominican Republic, previously focused more on creating awareness through signage rather than activities and other avenues of exposure.
New Hispanic supermarket — Sedano's — to open 3 stores in area (Orlando Sentinel) – A major player in the Hispanic grocery business plans to enter the Central Florida market next month.
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