By shifting more dollars into Spanish-language media, brands can reach an untapped and broader audience (Ad Week) – If you want to reach women with children, consider that 21 percent of U.S. moms are Hispanic, and in key markets that percentage is even more dramatic. In New York, 33 percent of all moms are Hispanic. In Dallas, that figure now hits 32 percent. And in Los Angeles, it's nearly half at 47 percent.
Hispanic media group to meet in Albuquerque (New Mexico Business Weekly) – The National Association of Hispanic Publications will hold its 25th annual convention and business expo in Albuquerque from March 10 to 13.
PPM Meets “Virtually All” Benchmarks In December (Radio Ink) – In talking about the December results, Rose looked at a few Spanish-language stations that are doing better in the PPM than under the diary, citing, among others, Spanish Contemporary WMGE/Miami, which is number 4 in the PPM compared to 19th in the diary; KWID/Las Vegas, third in PPM and 18th with the diary; and Regional Mexican KLEY/San Antonio, 12th under PPM, up from 23rd with diary measurement.
A Peek Behind The Curtain; What Do Future Consumers Look Like (Media Post) – The majority of population growth in the U.S. will come from new immigrants and the children they have in this country. Since most immigrants are young, families with children will become more ethnic, more quickly, than the total population.
Hispanic Youth Treads a Difficult Path (Adweek) – That's the theme of a report released last month by the Pew Hispanic Center, under the title “Between Two Worlds: How Young Latinos Come of Age in America.”
Spanish Brand Ranking Reverberates In U.S. (Marketing Daily) – Robert Passikoff, president and founder of the New York-based Brand Keys, tells Marketing Daily that brand loyalty in Spain has relevance in the U.S.
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