While one may think that putting hundreds of strong- minded, proud Latinos who are entrepreneurial by nature and public relations professionals in the same room may create one of the most competitive environments in our industry, this week’s inaugural Hispanic Public Relations and Social Media Conference would prove you wrong. The conference was a place of celebration, respect, admiration and camaraderie as the achievements of the profession were celebrated and valuable insights shared. Amongst CEOs, Presidents, Directors, VPs and more, one of the stars in making it all happen was… Twitter!
- Twitter made networking possible leading up to and throughout the conference. The TweetUp organized by Midy Aponte united more than 25 individuals.
- The conference was tweeted 1,500 times (and counting) via the hash tag #HPRConf and potentially reached an additional 23, 700 individuals (and growing).
- Conference highlights were shared, real time with thousands of tweeps via conference attendees.
- Twitter made it possible to virtually be in two or more sessions at a time, as other twitteros tweeted important panel highlights simultaneously.
So, as “superficial” as critics may think Twitter can be, it can serve a greater good. It will make it easier for colleagues to stay connected, foster relationships and as a result, strengthen the community.
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Nice post! Twitter was an important tool for those unable to make the event. Following the #hprconf hashtag was an excellent way to capture some of the key insights of the conference.
Excellent point, Jose, thank you!
Truth be told, I was a little nervous about the TweetUp. I thought that maybe people would not be interested. That they would find something else to do during the conference. I could not have been more wrong!
What I failed to understand is that after so many months of following each other on Twitter, our tiny slice of the Hispanic PR community had already been cemented. The relationships had already been made. We were – at that point- just a group of friends coming together to hang out.
#NeverUnderestimateTheHashTag
Great post, Ivette!
I could not agree more with your sentiments. What’s funny is that I learned of the tweetup at the last moment. When I went, it was over! Nonetheless, I was able to catch up with my old friend, Lee Vann, (whom I only knew for over 10 years through phone/email/social networks curiously enough) at the bar and we had a great conversation on Latinos / social media.
Great job tweeting the conference. Thanks! Looking forward to staying connected……
Thanks so much to everyone that shared their tweets of the event. I was not able to attend, but the consistent communication via twitter during and now after the event has been simply extraordinary. I great appreciate everyone’s effort to keep us informed, engaged, and motivated. Gracias a todos!
I sooo wish I had been there. Thank you so much for keeping us abreast of the goings-on at the conference and for recognizing Midy’s work to make the Tweetup happen. She’s amazing!
Would love for the Latinos in Social Media (LATISM) organization to be part of the Conference next year! [hint to Manny Ruiz, please contact me and let's make it happen!] Much love to all!