Hispanic are More Likely to Seek World Cup Coverage Online (Experian Hitwise) – According to a recent study conducted by Hitwise Intelligence, websites covering the World Cup are more lively to be visited by Hispanic users. Univision.com ranks second after Yahoo! Sports in capturing the highest number of World Cup-related traffic in the United States.
6-month Old Online Music Property Vevo Finds Hispanics Niche (BrandWeek) – After its release last December, the music video-centric online property Vevo has obtained 44 million unique visitors during April. Vevo not only has surpassed Hulu in terms in traffic, but also obtained 6 million U.S Hispanic visitors for the same month.
Telemundo to Broadcast First-ever “Sunday Night Football” Game to Hispanics (Hispanic Ad) – In celebrating this year’s Hispanic Heritage Month, Telemundo, the NFL and NBC Sports have partnered to offer a unique football broadcast for Hispanic viewers. On Sunday, September 26 at 8p.m. ET. the Spanish-language network will air its first-ever “Sunday Night Football” game featuring the Miami Dolphins and New York Jets.
Emerging Young, Multicultural and Media Savvy Segment Requires New Messaging (Adage) – By 2014, Hispanics, African Americans and Asians will comprised one third of the U.S. populations. This so-called “New Majority” is not only influencing the general market, but affecting the way marketers attempt to reach them.
General-Market Agencies Increase Hispanic Capabilities, Snatch-up business from Hispanic Shops (Adage) – According to Advertising Age, the number of general-market agencies adding Hispanic capabilities seems to be on the raise. This new trend raises questions regarding the composition of the market in the near future and the abandonment of the “general-market” paradigm.
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