The Latino Digital Divide: The Native Born vs. The Foreign Born (Hispanic Trending) – Technology use among foreign-born Latinos continues to lag significantly behind that of their U.S.-born counterparts. The nativity differences are especially pronounced when it comes to internet use. While 85% of native-born Latinos ages 16 and older go online, only about half (51%) of foreign-born Latinos do so. When it comes to cell phones, 80% of native-born Latinos use one, compared with 72% of the foreign born.
Banco Popular Changing Name in Bid to Expand beyond Hispanic Market (Hispanic Trending) – Banco Popular is changing its name in Chicago to attract more non-Hispanic customers. The Puerto Rico-based bank with mainland headquarters in Rosemont will rename its 14 local branches Popular Community Bank beginning Aug. 9. If successful, the new name could be expanded to its 97 locations nationwide.
World Cup Smashes Internet Traffic Records (Portada) - On the opening day of the World Cup last June 11th, 12.07 million visitors per minute were on the Internet worldwide, or 130% more people than are usually online. World Cup South Africa 2010 set a new Internet audience record, surpassing even the most recent U.S. presidential election that saw Barack Obama elected President, which drew 8.5 million hits per minute (according to AkamaiTechnologies Inc)
Univision Taps FreeWheel To Make It Digital Player (Media Post) – Univision Communications’ digital division Univision Interactive Media has tapped video monetization technology company FreeWheel to manage its advertising business and monetize its digital video content.
Melding The Business World With Hispanic Audiences (Media Post) – The growing impact of the Hispanic community online is another area requiring enhanced corporate attention. This consumer segment’s purchasing power is expecting to reach $1 trillion this year in the U.S. alone. That is a number worth targeting. The considerably young, up-and-coming Hispanic population has been dubbed media mavens for their avid technology and internet usage and thus can be successfully reached through online strategies.
Hispanic Market Hits the Tipping Point (Adage) – The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000. (By comparison, the non-Hispanic population will have edged up just 5% in that decade.) It’s also got scale: Hispanics are now the nation’s second-largest consumer market after white non-Hispanics, who are still the largest group at about 200 million.
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