Univision to open its own TV production studio (Los Angeles Times) – Spanish-language TV giant Univision Communications said Monday that it was creating an in-house production unit — a move that reflects consumers' changing viewing habits and a sign that the company no longer wants to rely as heavily on its longtime partner in Mexico for its most popular shows.

Record avocado movement expected for Super Bowl (The Packer) – If it meets expectations, Super Bowl 2009 also will easily surpass Cinco de Mayo 2009 as the largest single event for avocado sales ever, DeLyser said. About 63.6 million pounds were sold then.

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Montoya the man of the Miami moment (ESPN) – Montoya has touched a culture in the Hispanic community that NASCAR was unable to tap into before his arrival three years ago.

Telemundo affiliate launches in Richmond, Virginia (Radio Business Report) – ZGS Communications announced the launch of WZTD-LP Richmond, VA as a Telemundo affiliate, the first local Spanish-language television broadcast station in the market.

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Dolphins' Monday Night Fiesta Was Hispanic Done Right (Ad Age) – Yes, they watch Monday Night Football in Panama. And they recognize that the Dolphins have embraced a Latino fan base, not just as a Hispanic Heritage-month marketing exercise, but as an authentic and relevant part of the brand.

Univision, Time Warner Cable Launch Spanish-Language On-Demand Channel (Broadcast Newsroom) – Time Warner Cable and Univision Communications have launched the operator's first free Hispanic on-demand channel.

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Spanish-Language TV Upfront Wraps Up (Ad Age) – Spanish-language TV appears to have survived this year's upfront market in better shape than many other TV outlets, a surprising development given the difficult economy.

Gustavo Dudamel gets a special Latino welcome (Los Angeles Times) – Perhaps no one was more excited about the L.A. Philharmonic's new music director than the 60 members of the Latino Welcome Committee, which formed shortly after the Venezuelan's appointment.

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New Univision Networks president embodies future (NPR) – With the support of Univision CEO Joe Uva, Conde pushed for the first Sunday morning news talk show, ’Al Punto’ or ’To the Point.’ He also backed the nation's first Spanish-media presidential candidate debate.

Golden Boy's Richard Schaefer Bullish On Mayweather-Marquez (SportsBusiness Daily) – Golden Boy has led a $20M marketing push behind the fight, with activation including HBO's ’24/7’ series and ads airing nationwide in movie theaters.

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ImpreMedia Creates Digital Marketing Vehicle for Big Prize Fight (Editor & Publisher) – The promoters of the highly anticipated welterweight boxing match between Floyd Mayweather and Juan Manuel Marquez have selected ImpreMedia for a digital marketing campaign that will revolve around a boxing microsite created by the Spanish-language newspaper and media company.

State Farm Brings Its Band to TV (Ad Age) – The docu-reality show ’La Banda Del Pueblo’ (’The People's Band’) is being filmed now by State Farm's U.S. Hispanic agency, Alma DDB, and Fire Advertainment, a branded-entertainment company. The show will make its debut Sept. 13 on NBC Universal-owned Spanish-language network Telemundo.

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The Hispanic Youth Market – Too Big To Ignore (Media Post) – According to the U.S. Census Bureau, Hispanic youth represent 20% of the total U.S. teen population. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26.

Diageo’s New York Drag Queens Help Reverse U.S. Slump (Bloomberg) – Diageo is sponsoring Pride Week parties in New York and San Francisco and running Spanish-language ads with Yankees baseball greats promoting Johnnie Walker whisky.

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Social media connecting with Hispanic market (San Antonio Business Journal) – Tornoe, collaborating with SAVisíon (the American Marketing Association’s Hispanic marketing arm) recently shared his insight in regard to the quest for Latino social media users and how Hispanics compare to the general market in terms of technology adoption and usage trends that are relevant to both advertisers and marketers.

Pitched battle to marketing MLS in Portland and beyond: Rough and rowdy vs. family-friendly (Oregon Live) – As MLS moves closer to adding a Portland franchise in 2011, it is moving away from the longtime mirage of capturing soccer's masses of youth players, and seeking more of the 18- to-34-year-olds already chanting, singing and filling the stands.

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Friday is final curtain for analog TV signals (Sacramento Bee) – Moe Shakkour, manager of an independent electronics store in a largely Hispanic area of New York City, said people have come in with converter box coupons, without knowing what they are for, or that analog TV signals are going away.

Boy Scouts make big push to get Latinos to join (Chicago Tribune) – Worried about dwindling membership, the organization has launched a pilot recruitment effort to double its ranks of Latinos to 200,000 before its centennial in February. Chicago is among six test sites for even more ambitious plans to tap into the nation's fastest-growing demographic.

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